![]() I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.-George Parker in Business Insider Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. It also became an international bestseller, translated into 14 languages. ![]() First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. ![]() In promoting people to top jobs, we are influenced as much by their character as anything else. ![]() The way up our ladder is open to everybody. We detest office politicians, toadies, bullies, and pompous asses. Book Synopsis A new edition of the timeless business classic featured on Mad Men-as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. ![]()
0 Comments
Leave a Reply. |